Every of us must have heard the old declaring “Don’t judge a e book by its cover”. The sentence might seem to be relevant in the real world, but, ironically, the similar reality – the net – complies with different laws and regulations. The incredible progress of websites technologies has had an outstanding effect on our life – it includes shortened the distances, accelerated processes, made us less patient. For what reason suffer, if the choice is huge and the alternative is merely a disappear? custom homepage
In the present day, when a great offer of business activity is being conducted on the Internet, and every stable business strives to maintain influential online presence, the furious competition forces all of us to invent more effective ways for attracting customers. Similar to a town center store owner luring passers-by with a smart and creatively crafted signboard, site owners invest substantial resources in the concept of their websites’ homepages. Hundreds of researches on the theme have happened and recorded during the last 10 years. Based on the above mentioned collective experience, in the following paragraphs, I will elaborate after proper home-page construction, its principles, 2 and DON’Ts, pros and contras.
Building Homepage – What’s a necessity?
One of the crucial things over a homepage is identification. Perhaps you have ever been to a party, high wasn’t a single person you recognized? Do you remember that awkward feeling? Protect your visitors from this distressing experience, let them understand instantly where they are. Put your enterprise name and logo in the most prominent place in the top section of your homepage, put in a short key phrase that would concisely review your company’s activity. Following, concentrate the key message your website is meant to share in the higher third – evidently, the most conspicuous area on your homepage. Keep in mind that your invitee through default an intolerant type – if this individual doesn’t find the indications of what he has been seeking for at a first glance, this individual will most likely leave for good. Suppose, you have managed to attract the visitor’s attention and made them linger on your homepage – now really time to come up with a brilliant and clear navigation system, do not let them wander from url to web page link in attempts to find what they came for. Make sure that your menus are well-ordered and comprehensible. Finally, help your visitor become a business lead – provide tools for contacting the site owner, such as a contact page, an online talk, contact details and so forth
Building Homepage – What’s Recommended?
As the points listed in the previous section are of the utmost importance, this features are aimed at bettering the visitor’s surfing around experience and strengthening your homepage. First and first, while building your website, try to keep it as easy and clear as possible. Simplicity and aestheticism may well not only communicate the feeling of balance, tranquility and professionalism, but also serve as a neutral background for the relevant content. The content of the homepage must be concise, precise and straight to the point. Don’t allow the visitor get lost among walls of irrelevant text, expose them to only the main information. If you still feel the need to speak about your life history with visitors, do it in the “About” section – those who caution will get there and read it. Strengthen your at ease with expressions that make up a call to action, forcing a potential customer to do whatever you want – fill away an application, enter the store, sign up as a part etc. Screen additional info – cellphone number, snail mail address, e-mail. This can help build trust between the customer and the site owner and create self confidence.